Big Green Breakthrough

Marketing Green to Women? Please Attend My Panel at M2W

M2W is the nation’s premier conference focused on marketing to women. Held every April at the stunning Chicago Cultural Center right in the heart of the Windy City, it’s the place to be if you want to know what makes women tick – at least, as far as their shopping habits are concerned.   This year, [...]

Too Busy to Shop? You're Not Alone!

Just ask my friend Kelley Skoloda. Writing in her  thought-provoking new book, Too Busy to Shop: Marketing to Multi-Minding Women, she says: “Even if today’s woman appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician’s office, or tackling a complicated analystical study at work, she is probably also thinking [...]