What does buying jeans have to do with sustainability?
Presenting at the Sustainable Brands 09 Conference this morning, I argued that marketers can learn a lot about marketing sustainability by understanding the difference between the way men and women buy jeans. On average, men take only 6 minutes to buy a pair of jeans. They go to the store, grab the jeans they want, and [...]
Tuesday, June 2, 2009
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