Its ten-step process includes suggestions for creating an environmental management plan, buying environmentally friendly products, saving energy and reducing waste.  Plus you’ll find links to federal regulations you need to comply with to reduce pollution and minimize hazards.  

Worried about how you’ll make money if you go green? There’s a link to marketing ideas and resources, too. Key to good marketing is getting products certified as sustainable

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If you’re still in the ”thinking about  it” phase, the guide can still help. It suggests you:

* Find your niche (What can you do uniquely, and well that will meet a consumer/client/customer demand?)

* Get certified (Have a third party verify your green product claims; aim to produce products according to independent standards for environmental excellence)

* Practice what you preach (Run your company according to environmental and sustainability principles: save energy and water, reduce pollution, limit waste)

* Partner with industry, government and consumer groups (Network with colleagues to promote sales, market, and learn from the experience of others)