Big Green Breakthrough

Consumers Buying More Green Now than Before the Recession

Here’s news that will make any eco business happy: according to analysis of several surveys done by Environmental Leader, consumer demand for green goods is getting stronger, even given the current economic crisis. Prior to the recession, 15% of consumers considered environmental attributes as a factor when they shopped. Today, that number is 16%, and once the [...]

Sustainability is Key to Big Green Breakthrough

  For decades, “old” business advocates successfully argued that we could not have both a clean environment and a thriving economy.   We now know this is not true. In fact, nothing could be farther from the truth.   Safeguarding our planet is the linchpin for our economic renaissance. As it turns out, protecting the planet for future [...]

Welcome to Big Green Breakthrough : Profitable Green Strategies of Smart Business Women