Big Green Breakthrough

Consumers Buying More Green Now than Before the Recession

Here’s news that will make any eco business happy: according to analysis of several surveys done by Environmental Leader, consumer demand for green goods is getting stronger, even given the current economic crisis. Prior to the recession, 15% of consumers considered environmental attributes as a factor when they shopped. Today, that number is 16%, and once the [...]

Big Green Purse Shows You How to Be a Smart Green Consumer

Forgive the shameless self-promotion, but I want to make sure you know about my latest book: Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. Key point: one of the fastest and most direct ways to protect the environment is by shifting your spending to products and services that offer the greatest environmental benefit.