It’s finally here! The Big Green Declaration for Change. What is it? The subtitle says it all: “Why Going Green is the Ultimate Success Strategy for Women Entrepreneurs.” Why did I write it? Simple. The Declaration makes the case that women – who are starting the majority of new companies – can create their own prosperity by focusing on [...]
Tuesday, March 3, 2009
Here’s more proof that going green helps sustain your business. During the current economic slowdown, companies that practice sustainability are outperforming their industry peers by substantial margins. In an analysis conducted by management consulting firm A.T. Kearney, in 16 of 18 industries examined, companies recognized as sustainability-focused outperformed their industry peers over both a three and six-month [...]
Friday, February 20, 2009
Wondering whether “going green” is worth it? Despite the gloomy economy, consumers say yes! According to the 2009 Cone Consumer Environmental Survey: * 34 percent of American consumers indicate they are more likely to buy environmentally responsible products today * another 44 percent indicate their environmental shopping habits have not changed as a result of the economy * 35 percent of Americans have [...]
Monday, March 9, 2009
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