Big Green Breakthrough

Good News For Green Business

Wondering whether “going green” is worth it? Despite the gloomy economy, consumers say yes! According to the 2009 Cone Consumer Environmental Survey: * 34 percent of American consumers indicate they are more likely to buy environmentally responsible products today * another 44 percent indicate their environmental shopping habits have not changed as a result of the economy * 35 percent of Americans have [...]

Despite the economy, consumers are still buying green

Even though the economy has the jitters, green consumers don’t seem to be shaking much. A new study  by Green Seal and EnviroMedia Social Marketing has found that half of consumers are buying just as many green products now as they did before the economic downturn began. The 2009 National Green Buying survey revealed that an additional [...]