Big Green Breakthrough

First Lady Michelle Obama is doing something she’s never done before. She’s planting a garden.

And not just any garden, either. She’s planting an organic garden right on the White House lawn.

She’s digging into dirt that’s lain fallow for a very long time. She’s trying several different varieties of vegetables and herbs. And she’s planning on “networking” to get her garden to grow: President Obama and their two daughters will have to pull weeds; friendly insects will keep plants healthy and pest-free.

When asked why she decided to get her hands dirty, she said she wanted to do something that would benefit her family’s health. But she wanted to set an example for the community, too.

Sound familiar? As we point out in A Big Green Declaration for Change, protecting our health and improving our community are two of the main reasons why women are greening their businesses these days.

In fact, starting a business is a lot like starting a garden. You’re motivated by what it can be, despite the challenging work it might take to get there.

I’m thrilled that Mrs. Obama’s garden will be “green” in every sense of the word. She’s setting an inspiring example for all us entrepreneurs who are planting our own “green” seeds in business.