Big Green Breakthrough

Maybe you’re one of the thousands (millions?) of investors who want to support the green revolution through socially responsible investments but have been burned by the roller coaster ride those investments have taken over the last 12 months.

If so, consider a “slow money” strategy - like the one suggested by Woody Tasch, private investor, entrepreneur and author of the new Inquiries into the Nature of Slow Money: Investing as if Food, Farms and Fertility Mattered.

I met Woody at the Sustainable Brands 09 conference and was impressed with this key point he made: “To restore the economy, and put your own money to the best possible use, invest in people and companies located within 50 miles of where you live.”

Why? Investing locally is the best way to “bring money back down to earth…put money back into local economies…and promote the transition from an economy based on extraction and consumption to an economy based on preservation and restoration.”

Woody’s book includes 12 “Slow Money Principles” primarily focused on creating support for locally grown organic food, but which are universal in scope.

But the focus isn’t only on investors. Another interesting question Woody poses is this:

“What if there were a new generation of companies that gave away 50% of their profits?”

Any takers out there?

For more on green investing, go here.