Consumers Buying More Green Now than Before the Recession
Here’s news that will make any eco business happy: according to analysis of several surveys done by Environmental Leader, consumer demand for green goods is getting stronger, even given the current economic crisis.
Research done by Penn Schoen Berland and J. Walter Thompson.
Prior to the recession, 15% of consumers considered environmental attributes as a factor when they shopped. Today, that number is 16%, and once the recession bottoms out, as many as 22% of shoppers are expected to make green a priority before purchasing.
Interestingly, though price is the biggest factor affecting shopping decisions today, post-recession, quality is expected to carry the most sway in the marketplace. The lesson here? Producing high-quality green products and services offers the greatest opportunity for entrepreneurs who want to do well and do good at the same time.
Maine consumers also have the option to buy green at the ballot box, thanks to http://www.MoreGreenNow.com. That’s the citizen initiative for tax relief, with a green component to encourage energy efficient vehicle purchases. It’s up for a vote in November.
Thanks for the info on Maine. Let us know what happens with the initiative!