Maybe you’re one of the thousands (millions?) of investors who want to support the green revolution through socially responsible investments but have been burned by the roller coaster ride those investments have taken over the last 12 months. If so, consider a “slow money” strategy - like the one suggested by Woody Tasch, private investor, entrepreneur [...]
Tuesday, June 2, 2009
Presenting at the Sustainable Brands 09 Conference this morning, I argued that marketers can learn a lot about marketing sustainability by understanding the difference between the way men and women buy jeans. On average, men take only 6 minutes to buy a pair of jeans. They go to the store, grab the jeans they want, and [...]
Tuesday, June 2, 2009
The Sustainable Brands 09 conference currently going on in Monterey, CA focused a bright spotlight on green brands that are taking the market by storm. Three that have been featured: * Sun Chips – This company, owned by PepsiCo, is shrinking its environmental footprint by using solar panels to power manufacturing facilities in Modesto, CA. But the [...]
Friday, May 15, 2009
You’re used to treating patients once they become sick. But the way you run your practice could help them stay healthy. How? Like many businesses, medical practices use a lot of energy – but burning energy generates particulates that contribute to asthma and respiratory disease. Clinics and hospitals depend on a variety of materials that contain [...]
Tuesday, April 28, 2009
Does business need to catch up with the “buy local” food movement? Who can afford global supply chains, after all? Here’s my take on this; what do you think?
Thursday, April 23, 2009
Women business owners are eager to green their companies, particularly if the return on investment (ROI) is solid. That was one message that came through loud and clear at a focus group I helped facilitate yesterday at the Women Presidents Organization annual conference in San Diego. WPO members are women whose businesses gross $2 million or [...]
Thursday, April 9, 2009
Just ask my friend Kelley Skoloda. Writing in her thought-provoking new book, Too Busy to Shop: Marketing to Multi-Minding Women, she says: “Even if today’s woman appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician’s office, or tackling a complicated analystical study at work, she is probably also thinking [...]
Friday, March 20, 2009
You know how I’m always saying that there’s never been a better time to start a business? President Obama proved me right this week when he announced a three-part plan to free up lending to small businesses that includes $730 million to cut lending fees. This is on top of the billions in the stimulus package [...]
Wednesday, March 18, 2009
What are you doing to “go green” in your business? Recycling counts. So does allowing your employees to telecommute. Do you make organic shampoo or make-up? (Don’t laugh – the market for eco-friendly personal care products is HUGE!) Or have you started one of those incredibly popular green cleaning services? Leave a comment to let me — and [...]
Sunday, March 15, 2009
The Big Green Declaration for change believes EVERYONE should adopt a new business model based on sustainability. But I focus on women specifically. Why? I believe women are uniquely suited to transform the adversity we face into advantage. Women have the resilience needed to move beyond crisis-induced paralysis to “full speed ahead.” Our ability to collaborate, network, [...]
Sunday, June 7, 2009
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