Big Green Breakthrough

Green Guide for New Businesses – Free from U.S. Govt.

Looking for ways to make your new business more environmentally responsible. This free Green Guide for New Businesses can help. Its ten-step process includes suggestions for creating an environmental management plan, buying environmentally friendly products, saving energy and reducing waste.  Plus you’ll find links to federal regulations you need to comply with to reduce pollution and minimize [...]

Green Office Supplies – Retailer Review: Office Depot

  Office Depot sells recycled paper products in most stores and features a “green virtual office” webpage where you can view and click on green office supplies and equipment.  What We Like: * Dedicated Web Page -  Like Staples, Office Depot has a webpage, “Your Greener Office,” that is solely dedicated to green office products. The information listed for most [...]

Where Can You Buy Green Office Supplies? Retailer Review

Green office supplies help your business save money. Printers that print on both sides of a piece of paper can cut the amount of paper you buy in half. Using cleaning products that don’t emit toxic odors can increase the productivity of your employees. Power strips will reduce the amount of energy your company uses to keep computers, [...]

Free Resources Help Small Businesses Save Energy

We just joined the Energy Star Small Business Network, a program run by the U.S. Department of Energy and the U.S. Environmental Protection Agency to help small businesses save money by reducing the amount of energy they use.  Why’d we join?  * Free e-mail access to Energy Star engineers and analysts for their free, unbiased technical support. * Free access to small [...]

Want to go green? Get help from the U.S. Small Biz Administration

Take a look at these excellent resources from the U.S. government if you need some help going green at work: Create a Green Workplace Start a Green Business Green Commuting Options Green Building Resources Pollution Prevention and Recycling Financing: Environmental Grants, Loans and Incentives

Consumers Buying More Green Now than Before the Recession

Here’s news that will make any eco business happy: according to analysis of several surveys done by Environmental Leader, consumer demand for green goods is getting stronger, even given the current economic crisis. Prior to the recession, 15% of consumers considered environmental attributes as a factor when they shopped. Today, that number is 16%, and once the [...]

Clorox GreenWorks Brand built credibility through Sierra Club endorsement and transparent ingredient labeling.

Emmy Berlind, the brand manager for Clorox’ GreenWorks green cleansers, said at the M2W conference yesterday in Chicago that getting the endorsement of the Sierra Club helped the company overcome skeptics who might otherwise have questioned the product’s claims that it was “natural.” Speaking to a workshop I moderated and that was packed with marketers, advertisers, [...]

Women Business Owners Gather to Discuss Green

Wednesday evening, I had the honor of joining the Greater D.C. Chapter of the National Association of Women Business Owners as a speaker at their Entrepreneurial Excellence Series. The topic, timed to coincide with Earth Day, was “Going Green is Good for Business.”   Jennifer Woofter, the brains behind Strategic Sustainability Consulting, encouraged the audience to consider “green” in [...]

Marketing Green to Women? Please Attend My Panel at M2W

M2W is the nation’s premier conference focused on marketing to women. Held every April at the stunning Chicago Cultural Center right in the heart of the Windy City, it’s the place to be if you want to know what makes women tick – at least, as far as their shopping habits are concerned.   This year, [...]

Contest! Win Free Admission to Breakthrough Coaching Program

You’ve already heard about the outstanding Breakthrough Coaching I’m offering so you can achieve your own green milestones. Even though I think the price is a bargain, I’m still offering someone out there a chance to participate in the entire program FOR FREE! All you  have to do is answer two simple questions: 1) Why does your business [...]