Diane MacEachern, President & CEO
Diane MacEachern has 30 years’ experience advancing sustainability for businesses and consumers.
Diane began honing her sustainable business management skills in 1987 with the launch of her first company, which she helped grow from one contract and a staff of two into a profitable, award-winning multi-million dollar firm of more than 30 full-time employees and a broad constellation of contractors and consultants. With clients ranging from the World Bank and the United Nations to the Kellogg Foundation, the World Wildlife Fund and the League of Women Voters, Diane helped pioneer such strategies as:
* greening the supply chain
* creating a sustainable office environment,
*streamlining and “greenlining” business processes
* attracting and retaining quality employees through sustainable workplace initiatives, and
*developing corporate social responsibility programs.
The company ultimately was named one of the “25 Best Small Companies” in the U.S. by Working Mother magazine.
Diane has devoted a substantial portion of her career to coaching and training others in the strategies and tactics they need to develop successful environmental initiatives. Glamour magazine included her on its 2009 list of “eco heroes,” and she received a “Heart of Green” nod from the prestigious website, thedailygreen.com. Her most recent book is the widely acclaimed Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. Called “the big green bible” for the comprehensive, accessible suggestions and guidance it offers, Big Green Purse was a finalist for the “Books That Make a Difference” award. Diane received her Master’s Degree in Natural Resources and the Environment from the University of Michigan.
CLIENTS PAST AND PRESENT
Diane’s clients have included:
- U. S. Environmental Protection Agency
- Sam’s Club/Wal-Mart
- American Banker’s Association
- Pacific Life Insurance Company
- Frito-Lay
- Ceridian
- Earth Day
- National Wildlife Federation
- National Audubon Society
- Toyota’s In the Interest of Women conferences
- Heniz Endowment
- Clarke Mosquito
- Recycle Bank
- Tibesti
Corporate Partnerships and Product Test Drives have included:
- Whole Foods Market (in-store consumer outreach)
- The Home Depot (Earth Day radio outreach)
- BlogHer 09 (Green Team Initiative)
- Ford Motor Company – Ford Fusion Hybrid Test Drive
HONORS & AWARDS
* Eco Hero: Glamour magazine
* Best Green Website, FutureNow
* Five Star Reviews, Amazon.com
* Distinguished Service, Center for Science in the Public Interest
* Finalist, Books for a Better Life Award
* AllTop Blogs
BOOKS & PUBLICATIONS
Diane is the author of four books, including:
Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World. Called “the big green bible” for the comprehensive, accessible suggestions and guidance it offers, Big Green Purse was a finalist for the “Books That Make a Difference” award. The popular book has been widely featured on Fox News, Martha Stewart Living Radio, MSNBC.com, and scores of additional media outlets.
Beat High Gas Prices Now: The Fastest, Easiest Ways to Save $20-$50 Every Month on Gasoline – This primer on surviving the extreme swings in the price of gasoline has been featured on dozens of radio talk shows and in a wide range of print and on-line news and feature stories.
Save Our Planet: 750 Everyday Ways You Can Help Clean Up The Earth – This best-seller helped usher in the current wave of environmental engagement and activism.
PERSONAL INFORMATION
Diane received her Master’s Degree in Natural Resources and the Environment from the University of Michigan. She lives with her family in the energy-efficient home they helped design and build in 1987.
